Previously, I had written about a certain control LAN protocol.

From the President's Japanese subsidiary that handled the product, I was invited to technology meeting, and in additon, to the social gatherings.

When I was taking a sushi on small plates, with beer cup in other hand, I was called to one person, who were in charge of sales management of EtherCAT products in the company.

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"When I go to a customer in the business, I take hard copies of your columns"

"May I ask you "why" ?"

"Well, asking our customer to read the Ebata-san's colum is better than explaining the technical issue of mine. They can understand EtherCAT easiler, and moreover it cracks them up."

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The story was literally an eye-opener to me.

"Well, my column is usable like that"

"Column" becomes soon forgotten, after it is read.

So, I can feel happy whenever hearing the story like the above.